Attenborough’s Story of Life is one of the most ambitious transpositions of a British broadcast television genre onto a digital platform.
The goal was to create a new, innovative digital expression of the work of the UK’s most revered television presenter, Sir David Attenborough. Then to make that legacy freely available as a gift to the British public.
Families and audiences still use television schedules to gather to watch natural history landmark television programmes– as evidenced by the recent success and viewing figures of Planet Earth II. However, modern audiences increasingly now want to consume television programmes wherever, whenever and however they like, on their own personal, mobile devices. To watch and re-watch highlights, discuss broadcast moments, and to watch programmes they have already paid for via their license fee.
Sir David Attenborough himself has long held the ambition that his television programmes be made free to the public as an ongoing educational resource.
While in recognition of Sir David’s 90th year, the BBC wanted to create a new, exceptional digital and online product that celebrated his glorious television programmes and career.
BBC Worldwide, under the specialist factual BBC Earth natural history brand, and design agency AKQA, set out to create an app that would achieve all the above.
After more than a year’s design, creation and development, Attenborough’s Story of Life was published on the 17 November 2016 into Apple’s App Store and Google Play.
Matt Walker - BBC Earth
Ewa Headley - BBC Earth
Tristan Leaver - BBC Earth
Mark Jones - BBC Earth
Ben Gonshaw - AKQA
Przemyslaw Jan Wojcik - AKQA
James Chorley - AKQA
Lionel Agbadou- AKQA