alpha | BRAVO℠ is a digital marketing and brand management agency that specializes in marketing strategy, content creation, social media, website design and Google Ad campaigns for small and mid-market brands.
MWP Facebook Campaign
Client: Maplewood Plumbing
Digital Marketing | Marketing, Digital | 4c. Social Campaign
Fast Facts: 114+% increase in followers 740+% increase in reach 544+% increase in engagements 1000+% increase in click thrus *Averaged an $0.82 CPC vs. a $2.93 CPC industry average 190% increase in ranked keywords Most importantly, all of these results led to a booked service calendar and the need to double their field service staff to handle the incremental business. Summary: Maplewood Plumbing used a strategic combination of organic and paid social media to grow its follower base, build trust and increase service calls in key markets. Analysis: This local plumbing company has won multiple awards, including A+ ratings from the BBB, nine consecutive Angie’s List Super Service Awards, Expertise’s Best Plumbers in St. Louis, and is a Home Advisor top rated company, but awareness among the local market lacked depth and engagements weren’t translating to sales. Solution: alpha | BRAVO created and launched integrated content and social media campaigns in phases. In phase one, we focused on increasing brand awareness and building trust among our target audience by publishing and curating helpful content and responding to every review. We built trust in the community by partnering with like-minded, non-competing local businesses to offer special promotions. In phase two, we continued creating original content and updating older articles to optimize search and keep content fresh and relevant. We added a paid media campaign to broaden reach, encourage consideration and increase appointments for drain cleaning services. Within two weeks, the ad garnered a 50% increase in impressions and engagements and the company’s drain cleaning services calendar was booked solid. In June 2019, the company doubled its field service staff to handle the increase in service calls. “I am beyond pleased with the content building, web design, branding and social media work that has been done by alpha | BRAVO, they have been an asset to our company and to the growth of our day to day business.” – Crystal Mattingly, Marketing Manager