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Tier10

  Website

  US - Herndon,  VA

Tier10 is an award-winning advertising agency specializing in automotive dealer associations. Located near Washington, D.C., with offices in New York and Miami, Tier10 is one of Inc. 5000’s fastest-growing companies three years straight and debuted at number 26 on the Agency 100.

  About Project

We developed the “Life Is Better” campaign series to connect Honda owners and local Cleveland businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda HR-V and identified local businesses that aligned with the model as well.

This HR-V commercial features the 2016 Honda HR-V and Pour Cleveland, a local multi-roaster coffee shop and Cleveland Clothing Co., a unique and fun Cleveland themed clothing, accessory and gift shop.


Agency: Tier10

Client: Northern Ohio Honda Dealers

Campaign: "Life Is Better"

Vehicle: 2016 Honda HR-V

Duration: :30 Seconds

Filming Location: Cleveland, OH

Date: August 2015

Director: Scott Rodgers

Director of Photography: Erik Motta

Editor: Devin Leisher

Assistant Editor: Alex Campuzano

Motion Graphics & Visual Effects: Devin Leisher

Copywriter: Liza Smith

Account Director: Scott Fletcher

Account Executive: Sean Williamson