About Project

Raise your hand if you love your data  

For business intelligence platform Looker, data isn’t just a place to find answers. It’s the place where answers and ideas originate. To showcase Looker’s benefits to current customers and encourage more customer advocates to tell their stories, we shone the spotlight on a wide range of Looker customers and the powerful truths they found  in their data.  

Our campaign demonstrates how Looker brings better insights and data-driven decisions to any business — from Glossier cosmetics and Casper mattresses to Deliveroo grocery delivery and DogBuddy animal care. 

We illustrate how these successful businesses found true power in their data through compelling creative that leverages Looker’s distinctive brand data visualizations in unexpected ways. Pizza slices become pie charts, while mattresses fit into a bar graph progression. The campaign’s design aesthetic was full of personality and fun, while communicating clear and compelling business benefits.  

Creative and media worked together across animated banners, homepage takeovers, social, landing pages, programmatic, native and YouTube video.  

Our video averaged +25% higher video-view-completion rates than industry standards as well as 317K video views across YouTube and publisher sites, while native and site retargeting proved a cost-efficient tactic to drive the largest volumes of site traffic. Moreover, our nuanced programmatic strategy with layered filters successfully reached a very targeted, niche audience.